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New York - February 14, 2004
FOOTHILL ARRIVES AT NEW YORK TOY FAIR WITH NEW FOCUS
Foothill Entertainment, Inc. brings to the 2004 New York Toy Fair a new
focus on global merchandising and marketing. Always a fixture at the
international media markets, Foothill will be invigorating its efforts
in the toy and licensing area.
Says company President Jo Kavanagh-Payne, “Since the start of our
company in 2000, we have always concentrated on television and feature
film projects. However, now that we have several established media-related
relationships, such as our first look arrangement with UK creative team
of Phew!! and the strategic alliance with phuuz entertainment, we have
recognized that the licensing and merchandising part of our business
needed to keep pace as well. Thus, our presence at Toy Fair is intended
to re-energize our relationships with the key toy manufacturers and international
merchandising organizations.”
Foothill’s New York swing will begin with attendance
at the Kidscreen Summit where they plan strategic meetings
with both domestic and international
licensing executives as well as major broadcasters. However, the
key emphasis will be during Toy Fair where Kavanagh-Payne
and company Chairman,
Gregory Payne, have planned extensive meetings with key toy and
merchandising organizations either based in New York or in
the city for the event.
“
This sort of focused approach to the toy side of our business was long
in coming,” says Payne. “Media and merchandising have
always gone hand in hand. However, in this era of convergence,
it is more
important than ever that we stay up with the latest technical developments
in toys
and licensing. In this regard, we will be concentrating on new
media approaches in the toy business.”
Founded in September 2000 by former DIC Entertainment executive
vice president of business and legal affairs, Gregory Payne and
Jo Kavanagh-Payne,
former Link Television Entertainment, Inc senior vice president
of U.S. operations, Foothill specializes in the co-development
and distribution
of children’s and family entertainment programming. Their
company is based in Santa Barbara, California.
Contact:
Jo Kavanagh Payne
Gregory B Payne
Tel: 805. 965. 4488
Email: info@foothillentertainment.com
Contact Details at Toy Fair:
Mansfield Hotel
Tel: 212. 944.6050
Fax: 212. 764.4477
Cell: 805.637.6054
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